GBH has created a Pop-Up Studio in the Fenway area of Boston, Massachusetts. We’ll be resident in town for 6 weeks in order to kick off an exciting new Hotel Project in this part of the city with our new clients, Samuels & Associates.
As well as our established and multi-award winning relationship with sports and lifestyle brand Puma®, also in Boston (and Herzogenaurach in Germany), we have recently began work with revolutionary Bostonian Candy Un-junkers, Unreal®. (Not our packagaing, yet!)
All three project relationships in one place made setting up shop in this great city a no-brainer. Luckily for us, its the Fall out here, so our timing is absolutely perfect as its a miraculous sight. Fire literally hangs from the trees and its different everyday.
We’ll keep you posted with more from Boston as the next 6 weeks progress.
If you’re in the creative industry and near to Boston or in the city, we’d love to meet you. If your agency or university would like GBH to visit and perhaps give a mini-talk from our portfolio of work whilst we’re here, please do get in touch.
Our friends at Mama Shelter have already revolutionised the concept of the luxury hotel with their unique mix of style, eclecticism and affordability. Now they've worked their magic on the bath-time experience with Mama Skin, the first in a range of fabulous in-room bathroom products named and designed by GBH.
The organic product, co-created by Absolution, the premium natural beauty brand, is an all-in-one body wash, shampoo and conditioner, made of the finest natural ingredients. Not only does it feel amazing on your skin, but being an all-in-one lotion means you don't need the usual clutter of unlovable bottles in your hotel bathroom.
As creators of the Mama brand identity, we knew that the design should be super-stylish while reflecting the premium quality of the product. The start point was to work with Absolution and Mama to select the perfect 100ml bottle - an all-white cylinder with a velvety touch. Simple and elegant. From there we concocted a series of Mama sayings that that cheekily communicate the organic quality and multi-use of the contents, with phrases like 'Mama loves you from top to bottom' (multiple messages also mean that regular guests are treated to a different message every time they check-in and that the bottles become highly collectible!). Meanwhile the graphics take the form of boldly striking labels, printed in gloss black to lift off the matte white background, while all other details are 'hidden' on the reverse, making the bottle as simple and desirable as possible.
In addition to the complimentary 100ml bottles, 200ml versions are now available to buy at the Mama store and even come in a tasty little bespoke bag. But the best thing is that the product range is set to expand, with new scents and ingredients launching over the next year.
So if you're passing through Paris, Lyon, Bordeaux, Marseille, Istanbul or LA, why not drop in and let Mama treat you to a good scrubbing down.
You may remember that back in 2011 we launched a range of permanent digital installations and initiatives in PUMA's global stores. The initiatives, a curious cabinet in changing rooms, a public phone that talks back, a large games wall and a range of ambient films playing on the ceiling, were all designed to bring moments of joy and surprise to our customers' experience.
After the success of these initiatives, we're now pleased to show you our latest wave of content for the installations which have already begun rolling out to some of PUMA's 250 locations worldwide. All of the video content content was shot or generated from scratch working with our production friends over at Art & Graft while digital wizardry and animation was again made possible thanks to Dotglu in New York.
Across the concepts we've covered pretty much every subject you could think of between the worlds of sport and lifestyle, from the chance to slap Usain Bolt in the face to a surprise encounter with a cute baby owl. Whichever one you experience, it's safe to say that PUMA is the sport brand that's guaranteed to make you smile...
Check out the film or experience them for real at your local PUMA store.
As Borussia Dortmund will testify after their thrashing of Real Madrid recently, our typeface for all Puma National and International Football Kits brings success after success. The latest being a One Show Silver Award from New York’s finest Design and Advertising Show (well, one of the finest anyway).
The typeface was created by us in collaboration with our good friends at Dalton Maag, and has been Puma’s on Kit font for player names and numerals since the African Cup Of Nations in 2011 and will take the brand’s teams up to the FIFA World Cup in Rio, where a new font will be unveiled the fourth in GBH’s long relationship with the brand.
Here’s a short film we put together in-house to shed some light on the font’s origins, as it effortlessly emphasises Puma’s through-the-line international advertising campaign MAKE FOOTBALL ANYWHERE, with its raw, Gaffer tape inspired, instantaneous energy.
The project was led by Creative Director Mark Bonner, with Designer Jacob Vanderkar. Designers Will Kinchin and Jacob Vanderkar can be seen starring in the film above... with Will’s incredible hand-made soundtrack the pièce de résistance.
Ever since I was a kid, I’ve loved these as a graphic example of joyful loveliness.
This shiny graphic wonder – wrapped flag-like around its famously independent chocolate marshmallow – has held us all spellbound since childhood with its radiating powers.
We proudly smooth out the wrinkles after every one we eat, ’til it gleams in all its glory. Forever flattened these special varities have been silkscreen printed onto ultra-thin 1mm Stainless Steel and Solid Brass, so they’ll never ever crease.
How do you tell the story of an iconic British television series that features a character who has been travelling through time on our screens for the last 50 years? One who has regenerated into eleven different bodies, has discovered the deepest secrets of the universe, and has met numerous mind-boggling characters along the way?
This was our challenge when we set out to create the presentation products that coexist alongside our Doctor Who Special Stamps and Mini Sheet to celebrate the 50th anniversary of Doctor Who, the longest running science fiction series in television history.
The passing of time was a key theme in creating the visual language that enabled us to unify the numerous unique products, while clearly communicating the show's constant evolution and the associated characters within it. From William Hartnell in 1963, to the current Doctor, Matt Smith there was a vast amount of content to squeeze in.
Good job the TARDIS is bigger on the inside…
A special Presentation Pack containing all eleven First Class Doctor Who stamps, as well as the exclusive Mini Sheet stamp set, unfolds to reveal a vortex of time spanning decades of the Doctor's adventures as well as his trusty Time Machine, the TARDIS itself.
The accompanying Mini Sheet Carrier Card plays on that classic 'hiding behind the sofa' moment that all Doctor Who fans young and old will know only too well.
First Day Envelopes – in both classic and modern era varieties – feature a die cut TARDIS silhouette that reveals the regeneration of the Eleven Doctors as you pull out the information cards within them. Specially designed hand stamps that detail two of the programme's most iconic villains, a Dalek and a Cyberman, are exclusive to the First Day Envelopes.
A 26 page Prestige Stamp Book was commissioned to mark the 50th Anniversary, featuring dual covers that allow the reader to travel both forwards in time through the show's history, or backwards in time to the show's origins. The TARDIS itself punches through each page of the book from cover to cover, revealing the regenerating Doctor within, and charting the decades of his captivating adventures.
The striking central spread features 50 years of the show's most iconic villains that flip the book through 180 degrees to continue the story from front to back, and vice versa.
We even commissioned Lee Sullivan – Doctor Who comic book artist – to illustrate our story of some of the Doctor's greatest adversaries coming together with a devious plan to finally put an end to him, once and for all. Surely one of the last adventures that the Doctor and Amy Pond will ever embark on together...
Continuing the theme of classic enemies, the First Class Definitive Stamp Sheet highlights five of the show's most popular villains who have survived the test of time, evolving as they have from classic era Doctor Who, all the way through to the present day series that we still enjoy today.
The project was led by GBH co-Creative Director Mark Bonner, with designers Harry Edmonds and Dave Wood completing the team.
The full set of Doctor Who 50th Anniversary products are available now from the Royal Mail website.
GBH would like to thank Dean Price and Helen Cumberbatch at Royal Mail for their support and encouragement.
Or put another way, how to rebrand funerals! It's a sensitive subject, but that's exactly what GBH were asked to do for BBC2's TV show The Fixer, which airs on BBC2, February 26th at 8pm. Each episode of The Fixer sees presenter and business advisor Alex Polizzi help a struggling family business to recognise its failings, before offering straight-talking advice on how to reposition itself to be relevant, desirable and ultimately more successful.
For episode three of this series, Alex charged GBH with the difficult job of analysing the funeral home market - audience, shops and marketing - with a view to helping David Holmes and Sons, a stagnating funeral home, re-engage with its potential customers in the local community.
The project required us to spend time with David and his family at their funeral home, getting to grips with what is a sombre business, while helping them understand how they are perceived (or not) by locals. This learning process was then put to use as we set about rebranding the name, identity and shop. Despite being an unusual project, it was business as usual for GBH, except for the fact that we're not usually filmed on the job!
We're pleased to say that Alex's advice and GBH's branding have led to a huge increase in street awareness for the business. But don't take our word for it, tune in to BBC2 on February 26th, 8pm and see for yourself.
Miss Kō is an underground Asian fusion restaurant. Located in the heart of Paris, Miss Kō is not just a restaurant; it's a crazy place where street food, cocktails, art, and music meet to create a unique culinary experience. Inside Miss Kō it’s the future; a place where cultures collide, fantasy rules and nothing is what it seems. It’s like Blade Runner – only happy.
Phillipe Starck has channelled his limitless creative madness into the Miss Kō interiors, creating a place where art has no barriers and dinners are surrounded by endless technology. One of Miss Kō's most unusual features is a 26m long table running the length of the restaurant entirely made from digital screens, each playing news channels from all over Asia.
The restaurant’s name and identity are based around the character of Miss Kō. A young, sexy but eternally mysterious symbol of Asia, and the embodiment of its traditions and its strangeness. Miss Kō shows us her 'Yakuza' full body suit tattoo, a sign in some Asian cultures of ties to the underworld.
The artwork for Miss Kō's intricate and beautiful tattoos was created by Horikitsune (Alex Kofuu Reinke), the only European to have trained as an apprentice in the traditional Japanese art of Irezumi. He studied for more than 15 years in Japan under of the world-renowned Irezumi artist Horiyoshi III. Photography by celebrity and fashion photographer Uli Webber.
The Miss Kō logotype is simply 9 grains of rice; the staple of all Asian cuisine and integral to the Asian way of life. Each of the 9 grains represents one of the Asian countries which inspired the creation of the Miss Kō menu
Informal and formal logo:
The logo and the imagery of Miss Kō come together in the business cards to create an unexpected juxtaposition of strangeness and tradition.
The Miss Kō identity is an eclectic mix of things taken from Miss Kō’s world. The cocktail menu is her private sketchbook, each cocktail is depicted as a crazy Asian character and named after one of Miss Ko's friends (Ginza Boy, Madame Keiko, Li Mon Li, Crazy MoFo). The dessert menu is a photo album saved from her childhood.
The food and drink menu covers are a celebration of Miss Kō’s tattoos. The repeated disembodied tattooed body-parts are both strange and beautiful, almost symbolic of the Asian relationship to food and to the animal kingdom.
The Miss Kō signage was designed to replicate the many different bright, overlapping signs found in a busy Asian street. The final signage ended up being a perfect replica of an early paper and card mock-up created in the studio.
Connected to the signage by a tangle of wires is a chest high animation of the Miss Kō logo to draw in passers-by from the street. Each part of the signage displays the name Miss Kō in a different Asian language creating a strange hieroglyphic effect.
Animated logo box:
The logo has animated versions, an ambient dancing rice animation is projected onto the floor. The rice occasionally comes together seemingly at random to create the Miss Kō logotype.
This is a big week for the future of sustainability in retail. PUMA have just launched the sportlifestyle industry’s first fully biodegradable and recyclable collection of shoes, clothes and accessories. Named PUMA InCycle, it also launches with Cradle to Cradle certification which it's been awarded thanks to the two sustainable cycles it uses as part of it's process.
We were thrilled to be asked to create a short film to introduce the collection and help explain the very clever recycling process. As the process is pretty scientific and complex with a lot to try and squeeze in, our main challenge was how to ensure the story was made simple, engaging and entertaining.
Rather than shoot live action, we decided to make an animated film with bags of charm and humour. The script and illustrations were all created in-house at GBH and huge thought was given to the choice of soundtrack and voice over artist.
Visually, the story is told through scenes made from fragments of fabric, inspired by the recycling process which sees used and unwanted products either shredded or eaten by bacteria! The aesthetic isn't just good to look at, it helps position the film within PUMA’s bigger sustainable world and gives the collection a strong identity which we'll be applying across wider applications this year; in-store window displays and POP as well as on-line stories will all get the InCycle visual treatment. Here's to going round in circles!
We're extremely pleased to share the new set of 50th Anniversary Doctor Who stamps we've been busy working on. Commemorating the first broadcast of Doctor Who in 1963 and all the subsequent Doctors up to 2013, the work celebrates 50 years of time-travelling adventures with the most famous Doctor in the Universe.
As well as the main set of stamps, we were responsible for the design of all supporting products, including the exclusive Mini Sheet Stamps, Presentation Pack, Prestige Stamp Book, First Class Definitive Stamp Sheet and First Day Covers. Having started the project in early 2012, we were only completed a year later, such was the amount of history and detail in the subject.
The main set includes 11 First Class stamps featuring all of the Doctors from William Hartnell in 1963 to the current Doctor Matt Smith in 2013. The stamps were created as composite images, and with each stamp we endeavoured to distill the iconic Doctor Who title sequence in such a way as to capture all of the most memorable moving imagery and visual elements in a single freeze frame, as well as pay tribute to the brilliant actors that have played the Doctor over the years. The set communicates the constant visual evolution of the show and the ongoing regeneration of the Doctors into new and distinct personalities.
An exclusive 50th Anniversary Mini Sheet will bring together Second Class stamps featuring four of the Doctor's most iconic foes around a centrepiece First Class stamp, portraying the TARDIS itself. The four stamps feature a Dalek, Ood, Weeping Angel and Cyberman reaching for the Doctor's central TARDIS stamp. Specially designed die-cut borders allow for the villains to break out from beyond the stamp perforations and reach towards the viewer when removed from the self adhesive backing.
Many hours were spent searching the extensive BBC archive for the best footage and stills imagery to capture these iconic Doctor Who moments, and great care was taken to remaster the selected source material across all of the products. The main focus was always to represent the show as a whole, and pay tribute to the substantial and diverse history of Doctor Who, and his adventures, across all of the products.
Sadly for now we can only show you what the First Class stamps and Mini Sheet stamps will look like, and you'll have to wait until the official launch later next month for all the other collectible goodies we've designed.
Watch this space from the 26th March 2013 when the stamps will be available to buy online.
GBH were founded in 1999 by its three creative directors Jason Gregory, Mark Bonner and Peter Hale.
Now with a team of 16 people, GBH are a multi-award winning design and advertising agency based in London. GBH solve communication problems for a diverse mix of clients in Identity, Print, Packaging, Digital, Retail, Environment, Advertising and Online.
GBH has consistently been ranked within the ten most creative UK Design agencies since the company’s foundation in 1999, reaching No. 2 in 2008 and again in 2012. (Source: Design Week Creative Survey).
2012 CREATIVE SURVEY
GBH are currently ranked No.2 in the The Design Week Creative Survey, an annual ranking of design consultancies across all sectors based on their number of award wins, with Apple's international product design team at No.1.
GBH are currently the highest ranked Design Agency worldwide according to their performance in The 2011 Pencil Rankings. Based entirely on how creative work has performed in the two most highly-regarded, rigorously-judged, not-for-profit award shows in the world: D&AD and The One Club.